Starbucks has announced a significant menu reduction, planning to cut approximately 30% of its offerings by the end of fiscal year 2025. This initiative is part of the company’s “Back to Starbucks” strategy, aiming to simplify operations and enhance customer experience.
The menu reduction will involve the removal of less popular items, including several Frappuccino® blended beverages, the Royal English Breakfast Latte, and the White Hot Chocolate. These changes are intended to streamline service, reduce wait times, and allow baristas to focus on crafting core beverages with greater consistency and quality. [Starbucks]
In addition to menu changes, Starbucks plans to introduce new items such as the Iced Lavender Cream Oatmilk Matcha, Iced Cherry Chai, and Jalapeño Chicken Pocket in the upcoming spring menu. [People.com] These additions aim to align with current customer preferences and seasonal trends. [Starbucks]
These strategic changes come as Starbucks seeks to address recent declines in sales and transactions in the U.S., aiming to reinforce its identity as a premier coffeehouse and improve overall customer satisfaction. [Axios]
